![]() Lawrence Mak, Adobe Product Marketing Manager, walked me through the new predictive social publishing that Adobe now offers.Įssentially there are predictive text mining algorithms that look at thepotential engagement an individual piece of content will earn. View all Predictive Publishing With FacebookĪdobe Social gets some nice new functionality as well. So you get an end-to-end view of your customer and the entiremarketing to sales process. And there integration with marketingautomation platforms such as Eloqua and Marketo, and CRM platforms likeSaleforce. Leverage engaging Adobe Experience Manager components, such as Facebook, Twitter, or owned social communities, etc., to promote events through social interactionsįor those who want to track what's happening with their events (andeveryone does), integrated with Adobe Analytics provides plenty ofinsights, from tracking who's viewing your event listings, to who'ssigning up and attending. Webinar events can be branded and support interactivity such as content and video streaming, live Twitter feeds, polls and Q&As. These don't have to be your typical watch and listen webinars either. Leverage common templates and DAM library for brand consistency Marketers can also take advantage of other tools, such as tweeting orliking an event, get an Events RSS feed and share common assets andtemplates via DAM libraries. Of course this all customizable with thehelp of drag and drag components. ![]() Marketers can alsocreate individual event pages quickly by simply selecting a templateand picking the event from the current list of events scheduled on AdobeConnect (Event Associator). It starts with the ability to create webinar landing pages where listsof webinars can be shown, filtered based on profiles. According to Chris Nguyen, Adobe Senior Product Marketing Manager, Connect supports over 3 billion meeting minutes annually.Ĭreate targeted webinar landing pages within familiar Adobe Experience Manager environment, with tools built for Adobe ConnectĪdobe Experience Manager webinars is powered by Adobe Connect and it enables an organization to not only host a webinar, but to create and manage the entire process from within the Experience Manager environment. It's a good service for webinars, elearning and web meetings. After all, don't websites often list webinars available for a company?Īdobe Connect may not be thought of first when you think about web conferencing software, but I've used it. ![]() It was only a matter of time before Adobe integrated Adobe Connect, its web conferencing service, with Adobe Experience Manager. At the Adobe Digital Marketing Summit EMEA, Adobe announces a couple of new features that will make digital marketers happy. ![]()
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